ABOUT US

Enriching ocean health and human wealth, together, forever.

Purpose

We care for the ocean and all interdependent species, including humans.

We want to create a human culture of caring that endures for generations.

For Blue's strategy is to work with human wonders on beneficial innovations for healthy oceans

Our Mission is to: generatively invest in ocean innovations.

Values

Available, which may also be experienced as 'alliance': you have an ally available in critical phases and decisive moments.

Aligned, which may also be experienced as 'assurance': you are assured that we are aligned to work effectively and make your success more likely.

Astute, which may also be experienced as 'reliance': you rely on our astute contributions to make key decisions and generate long-term value.

Structure

For Blue is a private company (Pty Ltd). We operate as a profit-for-purpose social enterprise re-investing or donating 20% of our time in WA becoming a leading blue economy, and 50% of profits into social ventures focused on ocean health.

We measure success by attributable changes in:

investment and valuation of clients e.g. dollars and impact
ocean health investment condition e.g. OHI, SDGS
systemic indicators e.g. financial and cultural

Team

Andrew Outhwaite

Founder & Managing Director

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Origins

For Blue started as an inquiry into the future health of the Indian Ocean and WA's Economy. Phase 1 of For Blue was research conducted in 2019 to find strategic opportunities that could increase ocean health, human wealth, and leverage WA's existing natural and social assets.

The research and subsequent briefings engaged with a range of marine research institutions, peak industry bodies, international governments and elders of WA's blue economy. Their response to the briefings and launch were so positive that a company was formed in early 2020 to take some of the most popular ideas forward, actualise the vision and capitalise on the opportunities.

The form and focus of what For Blue does is intended to evolve, yet always aligned with the mission and purpose.