Enriching ocean health and human wealth, together, forever


Our focus is on three outcome areas:


Demonstrating a viable and effective model for growing generative blue economies.


Generating financial returns for innovators and investors, and to re-invest in ocean health.


Inspiring others with how we operate, and at least be financially, socially and ecologically sustainable.



We work alongside innovators and partners as trusted advisors and advocates.


We assimilate insights from diverse sources to provide a broad and balanced perspective.


We use our judgement and analysis to help others make better decisions.


For Blue is a private company (Pty Ltd) operating as a profit-for-purpose social enterprise. We:


in growing innovations that benefit the oceans,


in programs to grow generative blue economies,


1% of revenue and 50% of profits into ocean health ventures.


Andrew Outhwaite

Managing Director & Commercial Lead

Prior to founding For Blue, Andrew has grown multiple social ventures driving systemic change, including Meshpoints, StartupWA, Pollinators Inc, Goodness Festival and Spark Challenge (UK). His work spans regional WA, Scandinavia, UK, Asia, USA and Canada with governments, corporates, peak bodies, banks and multi-stakeholder partnerships who entrusted him with their strategy, governance and investments.

A common thread through all these activities is taking an entrepreneurial approach to growing cultures and economies that enable the future health and growth of individuals, economies and ecologies simultaneously. Andrew holds a Bachelor of Marine Science from the University of WA and a Master of Science in Strategic Leadership Towards Sustainability from Blekinge Institute of Technology (SWE).

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Dang Red

Programs & Operations Lead

Dang is a development practitioner with 10 years of experience in community development and corporate social responsibility. She has intensive engagements with local communities, government bodies, and private institutions across agendas of education and child protection, livelihood and environment.

Dang holds a Bachelor of Science in Human Ecology, majoring in Social Technology from the University of the Philippines Los Banos.

Aside from her professional achievements, Dang is passionate about minimal and purposeful living, actively advocating for sustainable lifestyles and environmentally conscious choices.

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Nikk Palmer

Cluster Facilitator

Having worked across multiple sectors including international development, work-integrated social enterprise, refugee resettlement and research, Nikkola is drawn to collaboration with passionate people on movements and projects that seek to better our world.

She holds a Bachelor of Arts in Politics and International Studies, Honours in Sociology from the University of Western Australia and Graduate Diploma in Asian studies from Murdoch University.

Nikkola has extensive experience in facilitation, and finds meaning in creating experiences to foster connection, partnerships and impact.

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Lily Tao


Lily is a management consultant with a background in Actuarial Studies and Business Economics. She has worked across a range of industries from Financial Services, Energy and Agriculture tackling areas such as strategy, revenue, cost transformation and government policy.

Lily is deeply interested in sustainability of economic systems, and how innovation will unlock our ability to move the needle in reaching net zero emissions for a more sustainable future.

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For Blue started as an inquiry into the future health of the Indian Ocean and WA's Economy. Phase 1 of For Blue was research conducted in 2019 to find strategic opportunities that could increase ocean health, human wealth, and leverage WA's existing natural and social assets.

The research and subsequent briefings engaged with a range of marine research institutions, peak industry bodies, international governments and elders of WA's blue economy. Their response to the briefings and launch were so positive that a company was formed in early 2020 to take some of the most popular ideas forward, actualise the vision and capitalise on the opportunities.

The form and focus of what For Blue does is intended to evolve, yet always aligned with the mission and purpose.
For Blue_report

Learn more

Our research identifying nine areas of greatest opportunity for growing WA's blue economy


How the original research was received


The 'Facing our Future' prospectus presenting five investable initiatives to grow WA's blue economy


Case studies of our previous work


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