ABOUT US

Enriching ocean health and human wealth, together, forever.

Purpose


We care for the ocean and all interdependent species, including humans.

We want to creating a human culture of caring that endures for generations.

For Blue's strategy is to work with human wonders on beneficial innovations for healthy oceans

Our Mission is to: generatively invest in ocean innovations.

Values

Available, which may also be experienced as 'alliance': you have an ally available in critical phases and decisive moments.

Aligned, which may also be experienced as 'assurance': you are assured that we are aligned to work effectively and make your success more likely.

Astute, which may also be experienced as 'reliance': you rely on our astute contributions to make key decisions and generate long-term value.

Structure

For Blue is a private company (Pty Ltd). We operates as a profit-for-purpose social enterprise "re-investing" (often donating): 20% of our time in WA becoming a leading blue economy, and 50% of profits into social ventures focused on ocean health.

We measure success by attributable changes in:

  • investment and valuation of clients e.g. dollars and impact
  • ocean health investment condition e.g. OHI, SDGS
  • systemic indicators e.g. financial and cultural

Team





Andrew Outhwaite


Founder

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Grant Oldield

 

Partner

 

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Andrew Thomson


Partner

 

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Susie Jackson

 

Partner

 

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Origins


For Blue started as an inquiry into the future health of the Indian Ocean and WA's Economy. Phase 1 of For Blue was research  conducted in 2019 to find strategic opportunities that could increase ocean health, human wealth, and leveraged WA's existing natural and social assets.

The research and subsequent briefings engaged with a range of marine research institutions, peak industry bodies, international governments and elders of WA's Blue Economy. Their response the briefings and launch were so positive that a company was formed in early 2020 to take some of the most popular ideas forward, actualise the vision and capitalise on the opportunities.

The form and focus of what For Blue does is intended to evolve, yet always aligned with the mission and purpose.
For Blue_report

Learn more


Our research identifying nine areas of greatest opportunity for growing WA's Blue Economy

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How the original research was received

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The 'Facing our Future' prospectus presenting five investable initiatives to grow WA's Blue Economy

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Case studies of our previous work

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Contacts


Email:

kaya@forblue.io

Phone:

+61 (0)46 669 4702

ABN:

84 638 580 739

 

Address:

Suite 3, Level 1
Manning Buildings
135 High Street Mall
Fremantle
Western Australia
6160


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