We care for the ocean and all interdependent species, including humans.
We want to creating a human culture of caring that endures for generations.
For Blue's strategy is to work with human wonders on beneficial innovations for healthy oceans
Our Mission is to: generatively invest in ocean innovations.
Available, which may also be experienced as 'alliance': you have an ally available in critical phases and decisive moments.
Aligned, which may also be experienced as 'assurance': you are assured that we are aligned to work effectively and make your success more likely.
Astute, which may also be experienced as 'reliance': you rely on our astute contributions to make key decisions and generate long-term value.
For Blue is a private company (Pty Ltd). We operates as a profit-for-purpose social enterprise "re-investing" (often donating): 20% of our time in WA becoming a leading blue economy, and 50% of profits into social ventures focused on ocean health.
We measure success by attributable changes in:
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