Our Mission is to grow enriching blue economies and healthy marine ecosystems for the benefit of all humans.
Vision: By 2030, every Indian Ocean nation is aligned, able and actually caring for the oceans in ways that will enrich humans and the oceans for centuries.
We are passionate about human connection and interdependence with the ocean. We are the best in the world at finding the best fit for investments intended to enrich both humans and the oceans.
Our values are:
we value the increasing health of humans and ocean ecosystems
value is created, expressed and experienced socially, so we loving growing human connections
we aim to ensure what we offer is available anywhere, anytime by anyone who needs it
our insights, information and advice are accurate, durable and dependable
the ocean and humans is endless sources of wonder and potential
The origins of For Blue began are in research conducted by Andrew Outhwaite and funded by his business We Are Arising Pty Ltd. The motivations for the research were personal, professional, and as a citizen of Western Australia and lover of the Indian Ocean concerned with their health over coming decades and centuries.
Key institutions were engaged in the initial research and more were briefed on the report before it was launched publicly in December 2019. They included national research institutions, peak industry body representatives, representatives of international governments and elders of WA's Blue Economy.
The response to the report, briefings and launch were so positive that we formed a company in early 2020. For Blue Pty Ltd is a vehicle to actualise the vision and capitalise on the opportunities outlined in the original research. We work with a community of leaders, on innovative ventures that are pursuing timely, enriching opportunities.