Purpose
We care for the ocean and all interdependent species, including humans.
We want to create a human culture of caring that endures for generations.
For Blue's strategy is to work with human wonders on beneficial innovations for healthy oceans
Our Mission is to: generatively invest in ocean innovations.
Values
Available, which may also be experienced as 'alliance': you have an ally available in critical phases and decisive moments.
Aligned, which may also be experienced as 'assurance': you are assured that we are aligned to work effectively and make your success more likely.
Astute, which may also be experienced as 'reliance': you rely on our astute contributions to make key decisions and generate long-term value.
Structure
For Blue is a private company (Pty Ltd). We operate as a profit-for-purpose social enterprise re-investing or donating 20% of our time in WA becoming a leading blue economy, and 50% of profits into social ventures focused on ocean health.
We measure success by attributable changes in:
Our research identifying nine areas of greatest opportunity for growing WA's blue economy
How the original research was received
The 'Facing our Future' prospectus presenting five investable initiatives to grow WA's blue economy
Case studies of our previous work
Address:
For Blue
c/o Hub on SX
Unit 9, 19 Essex St
Fremantle, WA 6160