Andrew Thomson
May 11, 2021
Andrew Outhwaite


Andrew (Andy) is originally from sunny Manchester (UK) but lived and worked in Barcelona for about 10 years prior to coming to Perth in 2013.

He has a degree in Industrial Design and Technology and was part of the first cohort of students on the very first Innovation, Enterprise & Circular Economy MBA developed in conjunction with the Ellen MacArthur Foundation (central proponent of the CE).

However, Andy has been on this “rethink the economy” journey, in one shape or form, now for more than 10 years, working with a network of local and international groups and experts.

Rather than being a specialist in one area, as has become the norm, he likes to think of himself as a "systemic generalist" or "systemic designer" as "the whole is greater than the sum of the parts." And the challenges we face ultimately exist across multiple domains and require new and alternative approaches that span these "voids" between specialists. 

Away from work, Andy enjoys music, nature, keeping fit, and having interesting conversations over a beer or two.


  • Innovation, Enterprise and the Circular Economy MBA (Distinction), Bradford University (UK) 2014-18
  • Industrial Design and Technology (First Class BSc), Loughborough University (UK) 1997-2001
  • Certified Circulab Consultant (Generative business model development tool and approach) France 2018


  • Systemic Designer & Founder of Holonic 
  • For Blue: Consultant


Holonic - Strategic design to help you appreciate and respond to complex challenges.

If you're looking for a traditional consultancy offering: business strategy, environmental services or design & innovation, then Holonic is not for you. Holonic works across all these areas, but won't offer band-aid solutions and overpriced cookie-cutter methodologies that value & measure the wrong things. Holonic partners with progressive organisations to help them envision, define, & create a thriving future. Our candid approach cuts through the BS to inspire, assist & push individuals, teams, & partners to co-develop solutions & capabilities that have lasting positive impact.




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